Know who converts. Know who drains.
In a nutshell
What it is
A fixed-scope sprint that maps behavioural patterns across segments, scores them against real purchase signals, defines the anti-ICP, and delivers targeting recommendations grounded in observable behaviour.
What you get
Behavioural segment profiles, scored targeting matrix, anti-ICP definition, channel-behaviour mapping, and targeting recommendations you can brief your team on Monday.
Who it's for
Marketing teams targeting audiences based on assumptions, founders entering new markets, and sales leaders watching reps spend time on prospects who never close.
3 weeks · From £18,000
Could be on your desk by the 5 May
Knowing who to ignore is as valuable as
knowing who to pursue.This sprint profiles your audience on behaviour, not demographics. Scores every segment. Defines who drains resources. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour market, current audience definition, and where targeting feels off. Which segments convert and which drain resources.
02
Behavioural data auditPurchase triggers, objection patterns, switching behaviour. Observable action mapped per cohort, not projected intent.
03
Segment scoringEvery segment ranked by fit, accessibility, and commercial value. The targeting matrix built on evidence, not intuition.
04
Anti-ICP definitionThe segments that drain resources and never convert. Defined with the same rigour as the ideal customer.
05
Channel-behaviour mappingWhere each segment actually engages, how they research, what triggers action. No assumptions about where to show up.
06
Deliver recommendationsWho to pursue first, who to deprioritise, and why. Targeting decisions your team can execute this quarter. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to target on evidence, not assumptions?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.