Find the gap. Own the territory.
In a nutshell
What it is
A fixed-scope sprint that maps which associations your brand genuinely owns, which are contested, and which are available for claiming. With a strategy to act on it.
What you get
Word ownership map, contested territory analysis, white space identification, and a claim strategy with specific actions.
Who it's for
Brand and marketing leaders who suspect their positioning says the same things as everyone else in the category and want to know what territory is actually available.
3 weeks · From £18,000
Could be on your desk by the 5 May
When everyone claims the same words,
nobody owns them.This sprint maps the territory, finds the white space, and gives you a claim strategy. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour brand, your category, the words you believe you own, and the competitive set you operate within.
02
Category language auditThe full vocabulary landscape of your category. Where language is commoditised, where it differentiates, and where it misleads.
03
Ownership signal analysisWhich associations your brand genuinely owns, measured by real market signals. Not internal workshops. Not assumptions.
04
Contested territory mappingWhich words multiple competitors are fighting over, who is winning, and the cost of continued contest.
05
White space identificationAssociations that matter to buyers but nobody has claimed. Available territory scored by relevance, believability, and strategic value.
06
Deliver the claim strategyPrioritised plan for which words to own, abandon, or contest. Specific actions for each. Full handoff with reasoning.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to own the right words?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.