Find what works. Cut what doesn't.
In a nutshell
What it is
A fixed-scope sprint that maps channel effectiveness against your actual objectives. Each channel scored on what it demonstrably moves, not what the platform reports.
What you get
ICP attention mapping, objective-scored channels, budget vs. return analysis, competitor channel intelligence, and reallocation recommendations.
Who it's for
Marketing leaders and growth teams who suspect their channel mix was inherited rather than chosen, and want to know where the budget is actually working.
3 weeks · From £18,000
Could be on your desk by the 5 May
Budget spread across every channel.
Results concentrated in one.This sprint scores every channel against your actual objectives, maps where your buyer pays attention, and tells you where to reallocate. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour current channels, budget allocation, target audience, and what you are optimising for. Acquisition, retention, brand, conversion, or a combination.
02
ICP attention mappingWhere your ideal customer profile actually spends time and trust. Mapped from real signals, not platform self-reporting.
03
Channel scoringEach channel rated against your specific objectives. The trade-offs between channels made explicit. No single channel wins on every dimension.
04
Budget vs. return analysisCurrent spend mapped against demonstrated outcomes. Which channels earn their budget and which coast on inertia. Evidenced, not assumed.
05
Competitor channel auditWhere competitors invest, what they deprioritise, and what gaps that creates. Named and sourced.
06
Deliver reallocation planSpecific guidance on where to shift budget, with reasoning and expected trade-offs. Projected impact for each move. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to find out where the budget actually works?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.