Find the buyer. Build the profile.
In a nutshell
What it is
A fixed-scope sprint that builds behavioural profiles from evidence, maps channel preferences per segment, and ranks your audiences by actual value.
What you get
Behavioural profiles, channel preference mapping, segment ranking, trigger analysis, competitive overlap, and a clear targeting direction you can brief your team on Monday.
Who it's for
Founders, CMOs, and revenue leaders spending against assumptions and not sure whether their targeting matches the market as it stands today.
3 weeks · From £18,000
Could be on your desk by the 5 May
The market moved.
Did your targeting?This sprint builds profiles from behaviour, not biography. Who actually buys. What triggers the decision. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour current targeting, what you sell and to whom, and where the assumptions live. What has converted and what has not.
02
Behavioural auditPurchase patterns, objection logs, decision timelines. Profiles built from what people do, not what a persona deck assumes.
03
Channel mappingWhich channels convert per segment. Which ones waste budget. Mapped against actual behaviour, not convention.
04
Segment scoringRevenue potential, acquisition cost, retention probability. Each segment ranked so you know where to point the budget first.
05
Trigger and gap analysisThe events that move prospects from passive to active. The segments competitors ignore. The arbitrage in the gaps.
06
Deliver and briefFull targeting package. Behavioural profiles, ranked segments, channel map, and trigger analysis. One clear direction. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to find the real buyer?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.