ConsultantsEvery company has a marketing team. Very few have a marketing culture.
Lapo
The marketing department exists.
Both sides of the table.
Four things most marketing
Every company has a marketing team. Very few have a marketing culture.
Lapo builds the culture that makes the team work.
Senior Consultant
Lapo
Brogi
CMO, Brand & Marketing Strategy
Location
Bangkok, Thailand
25+Years in Industry
3Languages
Remote Consulting
Yes
“Clients should love us. Not just feel good working with us, but feel uncomfortable when we are absent.”
Lapo Brogi
The Real Problem
The marketing department exists.
The marketing culture does not.
A company can have a CMO, a brand team, an agency roster, and a seven-figure media budget, and still produce work that feels like it was designed by committee. Not because the people are wrong. Because the structure between them is.
Wrong briefs. Wrong incentives. Wrong relationship between the brand owner and the agency. Creative decisions made by people who do not understand what they are approving. Strategy that sounds right in a presentation but disintegrates the moment it meets procurement, legal, or a second market.
Marketing underperformance is a culture problem, not a talent problem.
And culture is precisely what Lapo Brogi has spent 25 years building, breaking, and rebuilding across agencies, clients, and continents.
Why Him
Both sides of the table.
Three countries. Every format.
Lapo has sat on both sides of the client-agency relationship. A decade at Renault managing one of France’s largest advertising budgets across four continents. Nearly a decade as COO and partner at Cayenne, an independent agency in Milan. Five years as Strategic Business Director at Prodea Group, orchestrating events, TV production, and entertainment design across eight business divisions.
He has worked in Rome, Paris, London, and Milan. He has managed campaigns for Renault F1, Adidas, and Porsche. He knows what it looks like when the relationship between a brand and its agency is producing real work, and what it looks like when it is producing the appearance of work.
Now CMO at Statrys, a Hong Kong fintech, he is building a marketing function from the ground up: data, creativity, and commercial impact in a single system. He has done this before. He will do it again.
Chief Marketing OfficerStatrys, Hong Kong
Strategic Business DirectorProdea Group, Turin & Milan
General Director & Partner (COO)Cayenne, Milan
Director of Advertising & Contact StrategyRenault France, Paris
Advertising Coordinator, 4 ContinentsRenault HQ, Paris
Director of Advertising & PromotionRenault Italy, Rome
Account ExecutivePublicis Italy
What He Brings
Four things most marketing
consultants cannot offer
01
Client-Agency Bilingualism
He has been the client managing the agency, and the agency managing the client. He knows where the miscommunication lives, why briefs get diluted, and how to restructure the relationship so both sides produce better work.
02
Multi-Market Instinct
Rome, Paris, London, Milan. South America, Africa, Central Europe, Asia. He has coordinated brand communication across markets where the same message lands completely differently. He knows what travels and what needs to be rebuilt locally.
03
Marketing Culture Architecture
He does not just hire marketers. He builds the environment in which marketing actually works: the right incentives, the right decision rights, the right distance between data and creativity. He has done this at agencies, at global brands, and now at a fintech.
04
Operational Leadership
COO of an independent agency. Strategic Business Director of a group with eight divisions. CMO building a function from scratch. He does not advise from a distance. He builds, staffs, and runs marketing operations at full scale.
Work with Lapo
Lapo works with Prismatica Lab on marketing architecture and brand operations engagements for companies that need their marketing function to produce outcomes, not activity.