ConsultantsMost brands have a strategy. Very few have the operational architecture to execute it.
Silvia
The strategy was brilliant.
Twenty years inside
Four things most brand
Most brands have a strategy. Very few have the operational architecture to execute it.
Silvia closes the gap between the deck and the outcome.
Senior Consultant
Silvia
Scherini
Strategic Marketing & Brand Operations
Location
Milan, Italy
20+Years in Industry
4Holding Companies
Remote Consulting
Yes
“After years in network agencies, I have the opportunity to apply my experience towards creating a new agency model. The freedom to experiment and develop fresh ideas energises me and shapes my vision for the future.”
Silvia Scherini
The Real Problem
The strategy was brilliant.
The execution fell apart.
A brand can have the right positioning, the right insight, the right creative territory, and still lose because nobody built the operational architecture to deliver it. The brief was sharp. The campaign was approved. Then it hit fourteen internal stakeholders, three agency partners, two markets, and a procurement process that added six weeks.
The problem is rarely the thinking. It is the distance between the thinking and what actually ships. Wrong timelines. Wrong handoffs. Wrong incentives between teams. Creative that gets diluted by the time it reaches market because nobody owned the corridor between strategy and execution.
Brand underperformance is an operations problem disguised as a creative problem.
And operations is precisely what Silvia Scherini has spent two decades mastering, across every major holding company structure there is.
Why Her
Twenty years inside
the machine that builds brands
Silvia has led brand strategy and marketing operations across WPP, Publicis, Omnicom, and TBWA. Not as a consultant looking in. As the person running the accounts. Vodafone. Lavazza. Conad. Bolton. The clients where the budgets are real, the stakeholders are many, and the margin for operational failure is zero.
She is now COO at SuperHumans, an independent integrated communications agency in Rome and Milan, where she oversees a team of 80 across ATL, digital, and BTL. She was brought in specifically to build the operational backbone for a fast-growing agency projecting over €12 million in revenue.
She has seen how the biggest agencies in the world actually work from the inside. She knows which processes create value and which exist only to create the appearance of process. That distinction is worth more than most strategy decks.
Chief Operating OfficerSuperHumans, Rome & Milan
Business Leader, Vodafone, Conad, Lavazza, BoltonWPP
Senior Strategic RolesPublicis Group
Senior Strategic RolesOmnicom & TBWA
University of AmsterdamEducation
What She Brings
Four things most brand
consultants cannot offer
01
Holding Company Fluency
She has operated inside WPP, Publicis, Omnicom, and TBWA. She knows how each one structures work, routes decisions, and loses time. If your agency relationships feel slow, she can tell you exactly where the friction lives.
02
Strategy-to-Execution Bridge
Most consultants hand you a strategy and leave. Silvia builds the operational corridor that turns strategy into shipped work. Timelines, handoffs, accountability structures, vendor coordination. The part nobody wants to own.
03
Multi-Market Orchestration
She has managed brand programmes across markets with different stakeholders, different agency partners, and different approval chains. She knows how to keep a brand coherent when the organisational chart is working against you.
04
Independent Judgement
Having worked inside every major network structure and now leading an independent agency, she can assess your current setup without allegiance to any model. She will tell you what is working, what is theatre, and what needs to change.
Work with Silvia
Silvia works with Prismatica Lab on brand operations and marketing architecture engagements for companies that need the distance between strategy and execution to disappear.