Find the white space. Enter with precision.
In a nutshell
What it is
A fixed-scope sprint that scans adjacent markets for white space, models expansion options against reality, and delivers a go-to-market strategy for the territory that fits.
What you get
White space map, competitive landscape analysis, expansion options model, go-to-market strategy, and a 90-day market entry playbook.
Who it's for
CEOs, founders, and revenue leaders who have maxed out the current market and know the next phase of growth requires new territory.
3 weeks · From £18,000
Could be on your desk by the 5 May
The biggest market is not always
the best market.This sprint finds the territory where your strengths meet the weakest competition. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour current market position, your capabilities, and where you suspect the opportunity lives. Which adjacent markets you have considered. What stopped you from entering.
02
White space mappingEvery candidate market scanned for positioning gaps. Not just TAM figures. Competitive density. Where are buyers underserved? Where are incumbent claims hollow?
03
Competitive landscapeEvery meaningful competitor mapped: positioning, pricing, channel strategy, and where their claims do not match customer reality.
04
Expansion modellingThree to five options modelled against revenue potential, acquisition cost, time to revenue, capability gaps, and competitive friction. Trade-offs quantified.
05
Validate with leadershipThe shortlisted options get tested with the team that has to commit resources. We iterate until the selected market has commitment, not just approval.
06
Deliver market entry planWhite space map, competitive landscape, go-to-market strategy, positioning, channels, messaging, and a 90-day execution playbook. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to find the next market?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.