Find the one that holds.
In a nutshell
What it is
A three-week sprint that tests your differentiation claims against customer language, competitor positioning, and market evidence, then delivers a proposition hierarchy your entire organisation can use.
What you get
Single differentiation statement, customer language audit, competitive proof test, proof point architecture, and a proposition hierarchy for sales, marketing, and product.
Who it's for
Founders and marketing leaders who know their differentiation is unclear, inconsistent, or untested against what customers actually say and what competitors actually claim.
3 weeks · From £18,000
Could be on your desk by the 5 May
Differentiation that cannot be articulated
in one sentence is not differentiation.This sprint finds the line between what you claim and what the market confirms. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callHow you describe your differentiation today. What your sales team says. What your website says. Where the inconsistency lives.
02
Customer language analysisWhat your buyers actually say when they describe your value. Reviews, testimonials, sales call transcripts, and referral language mapped against your messaging.
03
Competitive proof testingEvery claim you make checked against what your competitors can also say. If the same promise appears across three rival websites, it is not differentiation.
04
Evidence architectureCase studies, data points, and mechanisms ranked by persuasive weight. Nothing unsubstantiated survives. Nothing vague gets through.
05
Proposition structuringPrimary, secondary, and segment-specific propositions structured for consistent use. Sales, marketing, and product all speaking from the same foundation.
06
Deliver the hierarchySingle differentiation statement. Customer language audit. Competitive proof test. Proof point architecture. Full proposition hierarchy. Walkthrough and handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to find the answer that holds?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.