50+ playbooks. Onearchitecture.
Every playbook in our catalogue was reverse-engineered from a business failure path. The method, the grammar, and how three tiers and three domains intercept failure at every depth.
The full argument. No shortcuts.
The Method
Most consulting firms start with services and find problems to match them. We started with problems.
We catalogued the ways businesses actually fail. Not the dramatic collapses that make headlines. The slow structural failures that compound silently until the damage is irreversible. Positioning that drifts until pricing power evaporates. Concentration risk that builds until one client departure triggers a crisis. Go-to-market timing that misses the window by one quarter.
Each failure path has a physics. Forces that create it, trajectories that predict it, frameworks that explain it. When you see the physics, the intervention becomes obvious. Not a best practice borrowed from a case study. A first-principles response to the forces actually present.
The grammar is always the same. Failure path. Trajectory. Framework. System.
The failure path is the pain point a client recognises. The trajectory is what happens if they do nothing. The framework is the physics that explains why. The system is the diagnostic, the Lab product, or the consulting sprint that intercepts it.
The Three Tiers
Depth is not a luxury. It is a variable. Different failure paths require different depths of intervention. A crack in your positioning does not require the same response as a structural flaw in your go-to-market architecture. The system accounts for this.
Diagnostics (Free)
First-pass detection. Reveals what you cannot see from inside the problem. Ten to twenty questions. Instant scoring. No sign-up. No sales call. The diagnostic tells you whether a failure path exists and how far it has progressed.
What it catches: early signals, hidden exposure, structural blind spots.
Explore our diagnosticsLab (From £99/month)
AI advisors and research agents that multiply your judgment at machine speed. Continuous monitoring. Competitive intelligence. Positioning analysis. The Lab catches what diagnostics surface and turns it into actionable intelligence.
What it catches: competitive shifts, market dynamics, positioning gaps at scale.
See what the Lab buildsConsulting (From £6,000)
Human strategists for failure paths where the variables are entangled, the stakes are existential, or the judgment required is irreducibly human. Fixed scope. Fixed price. Fixed timeline.
What it catches: structural fractures, strategic pivots, high-stakes bets.
View consulting sprintsEach tier exists because the failure paths demand it. Not because we wanted a pricing ladder.
The Three Domains
Failure paths cluster. Not randomly. By the type of decision they involve. We found three domains that capture every failure path in the catalogue.
Decide. Strategy & Risk
Failure paths that emerge from how you evaluate options, assess risk, and commit resources. Market entry without stress-testing. Concentration risk that builds invisibly. Strategy decks that gather dust. The Decide domain catches failures of judgment and direction.
Grow. Marketing & Revenue
Failure paths that emerge from how you position, price, and reach your market. Positioning that drifts. Pricing power that erodes. Go-to-market timing that misses. The Grow domain catches failures of attraction and conversion.
Execute. Build & Fund
Failure paths that emerge from how you build, ship, and fund what you decided. AI deployments that generate noise instead of advantage. Processes that compound instead of resolve. Pitch decks that get meetings but not cheques. The Execute domain catches failures of delivery and capitalisation.
Three domains. Not departments. Not functions. Decision types. Because the physics of failure does not respect org charts.
Browse all playbooksThree Worked Examples
One per domain. The full grammar in action.
Decide. Strategy & Risk
01 · Failure Path
One client, one product, or one channel disappearing would break you.
Grow. Marketing & Revenue
01 · Failure Path
Your positioning is unclear but you can’t pinpoint why.
Execute. Build & Fund
01 · Failure Path
Your AI outputs sound impressive but produce nothing useful.
Same grammar. Different physics. Every playbook in the catalogue follows this structure.
The architecture is the argument. The playbooks are the proof.
Explore Our Playbooks