See the turn. Move before it completes.
In a nutshell
What it is
A fixed-scope sprint that tracks what is actually moving in your category, traces the second-order implications, and surfaces the dynamics your competitors have not yet registered.
What you get
Category movement map, second-order implications, blind spot identification, sourced evidence base, and a strategic implications brief.
Who it's for
Strategy leaders, product teams, and executives who need to understand where the category is headed, not just where it is now.
3 weeks · From £18,000
Could be on your desk by the 5 May
Most category analysis confirms
what everyone already knows.This sprint maps the movements, traces the implications, and finds what your competitors have not yet registered. Every claim sourced. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour category, your competitive set, and the decisions this intelligence needs to inform. What you track today and where the gaps are.
02
Category movement mappingWhat is actually shifting. Pricing trends, distribution changes, buyer behaviour, regulatory signals. Directional, not static.
03
Second-order analysisThe downstream implications of visible movements. How a pricing shift in one segment changes buyer expectations across the category.
04
Blind spot detectionDynamics nobody is tracking because everyone is looking at the same data the same way. Asymmetric insight, evidenced and sourced.
05
Validate with your teamThe findings pressure-tested against internal knowledge. We iterate until the analysis is airtight and useful.
06
Deliver the intelligence briefFull movement map, implications, blind spots, sourced evidence base, and a strategic implications brief. What the movements mean for your positioning, pricing, and timing.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to see the turn before it completes?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.