Find revealed demand. Capture it.
In a nutshell
What it is
A fixed-scope sprint that maps where demand actually lives, identifies every friction point blocking capture, and delivers a strategy grounded in revealed behaviour.
What you get
Revealed demand map, friction analysis, opportunity prioritisation, capture strategy, and a validation framework you can run without us.
Who it's for
Product leaders, founders, and growth teams about to commit capital to a market bet they cannot fully evidence.
4 weeks · From £24,000
Could be on your desk by the 26 May
Expressed demand and revealed demand
are different behaviours.This sprint maps where money actually moves, identifies every friction point, and gives you a capture strategy grounded in evidence. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping conversationWhat you are building, what you believe about the market, and what decisions are riding on the answer. What data you already have. What assumptions you are operating on. Which ones carry the most risk. This conversation makes sure we investigate what matters, not what is convenient.
02
Assumption auditBefore looking for demand, we catalogue every assumption your strategy depends on. Market size estimates, buyer willingness, competitive positioning, pricing thresholds. Each assumption tagged as validated, partially validated, or unvalidated. The audit determines where to focus research: the assumptions that carry the most capital risk if wrong.
03
Find revealed demandRevealed demand shows up in behaviour, not surveys. Where are people already spending? What friction are they tolerating? What workarounds have they built? We analyse transaction data, search behaviour, competitive movements, and substitute purchases. The demand map shows where money is actually moving, not where people say it might.
04
Map the frictionDemand exists. The question is whether you can capture it. We map every friction point between demand and your offer: awareness, consideration, purchase, usage. Each one is a leak. Some you created. Some your market created. Not all friction is bad. Some filters for quality. You need to know which is which.
05
Design the capture strategyWith demand mapped and friction identified, we design the capture strategy. What to build. What to remove. Where to position. How to price. Every recommendation traces back to observed behaviour. Not hope. Not expressed intent. Revealed demand. Prioritised opportunities ranked by capturability, so you know where to move first.
06
Present, handoff, and validation frameworkWe walk your team through every finding, every recommendation, and the logic behind each one. Questions answered live. Then full handoff: the demand map, the friction analysis, the capture strategy, and the ongoing validation framework. Everything you need to act. Nothing you need us for.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to find the real demand?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.