Find the real one. Solve it once.
In a nutshell
What it is
A fixed-scope sprint that finds the real problem through empathy research, prototypes solutions, and validates them with real users before you commit resources.
What you get
Research synthesis, insight map, testable prototypes, validation report, and an implementation guide your team can build from on Monday.
Who it's for
Product leaders building features nobody asked for. Operations teams patching the same failure every quarter. Founders watching development budgets disappear into solutions that looked right on the whiteboard and wrong in the market.
2 weeks · From £12,000
Could be on your desk by the 12 May
Most problem definitions are written by
people who don't have the problem.This sprint starts with the people who live with it, tests solutions against real behaviour, and hands you evidence. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping conversationThe problem space, the stakeholders, and the constraints. Who experiences the problem. How long it has persisted. What has been tried. This conversation determines the sprint shape.
02
Empathy researchObservation, interviews, journey mapping. The goal is to see the problem from the perspective of the people who live with it. That view is almost always different from the organisation’s view.
03
Problem definitionSynthesise the research into a sharp problem statement. Not the problem the organisation thinks it has. The problem the evidence reveals. This step determines whether everything downstream solves the right thing.
04
Ideation and prototypingStructured divergent thinking constrained by the problem definition. Multiple solution directions prototyped at the minimum fidelity needed for honest feedback. Each prototype is a hypothesis.
05
User validationTest prototypes with real users in realistic contexts. Watch what they do, not what they say. Solutions that fail go back to prototyping. The loop continues until the evidence supports the recommendation.
06
Deliver and handoffResearch synthesis, insight map, validated prototypes, validation report, and implementation guide. Everything your team needs to build. Nothing they need us for.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to find the real problem?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.