Design the sequence. Build momentum.
In a nutshell
What it is
A fixed-scope sprint that constructs a go-to-market plan where every decision has a rationale. Channel selection, messaging sequence, segment prioritisation, and contingency planning.
What you get
Launch sequence architecture, channel rationale matrix, message-market fit analysis, segment prioritisation, risk and contingency map, and a clear launch direction.
Who it's for
Founders, CMOs, and product leaders with a launch plan that has dates and milestones but no strategic logic behind the sequence.
4 weeks · From £24,000
Could be on your desk by the 12 May
A launch is a single chance
at first momentum.This sprint designs a sequence where every channel, message, and timing decision has a reason. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callWhat you are launching, target market, timeline, and what you have tried before. Where previous launches stalled or underperformed.
02
Audience and channel analysisWhere your audience pays attention. Which channels convert for your category. Each channel justified or excluded with reasoning.
03
Message-market testingYour core messaging tested against market conditions, competitor positioning, and audience priorities. Gaps surfaced before launch.
04
Sequence designWhich segment first. Which channel first. Why this order creates compounding effects. The strategic logic behind every timing decision.
05
Contingency planningWhat happens if the first channel underperforms. Reallocation plans, acceleration triggers, and hold criteria. Planned flexibility.
06
Deliver and briefFull GTM plan. Launch sequence, channel matrix, message-market fit, segment priorities, risk map. One clear direction. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to design the sequence?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.