Map what people actually do.
In a nutshell
What it is
A fixed-scope sprint that maps every incentive, formal and informal, running your organisation. Surfaces the contradictions between what strategy demands and what behaviour rewards, then redesigns for alignment.
What you get
Incentive map, contradiction analysis, redesign recommendations with second-order modelling, implementation sequence, and a measurement framework so alignment holds after we leave.
Who it's for
CEOs, post-merger leadership, and operations leaders watching capable people produce irrational outcomes because the invisible incentive system pulls execution off course.
5 weeks · From £30,000
Could be on your desk by the 2 June
The incentive system running your organisation
was never designed. It accumulated.This sprint maps the invisible forces, traces the contradictions, and redesigns for alignment. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callWhere the execution gap appears. Which strategies keep stalling. Which departments pull in opposite directions. Where behaviour contradicts intent and nobody can explain why.
02
Map the actual incentive systemWe interview across functions and levels. Analyse promotion patterns. Track where resources flow versus where policy says they should. The real incentive map emerges from observed behaviour, not documentation.
03
Contradiction analysisFormally catalogue every point where incentives contradict strategy. Each contradiction scored by severity and drag on execution. The analysis reveals which misalignments cause the most damage.
04
Redesign for alignmentWe model second-order effects before recommending anything. What compensating behaviours emerge when metrics change? Which teams need new measures and which simply need old ones removed?
05
Sequence and measureChanges ordered so early wins build evidence for later ones. Behavioural baselines established before anything moves. Leading indicators defined so you see drift before it becomes damage.
06
Present and handoffFull walkthrough of every finding, every contradiction, and the logic behind each recommendation. Incentive map, contradiction analysis, redesign plan, implementation sequence, monitoring framework.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to see what your organisation actually rewards?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.