Align what you know, say, and offer.
In a nutshell
What it is
A fixed-scope sprint that audits the gap between what your company knows, what it says to the market, and what it offers as a result. Then builds the messaging framework that forces all three into a single coherent line.
What you get
Core messaging framework, pitch variations by audience, objection handling guide, team alignment document, and a Know-Say-Offer audit that maps every gap and its commercial cost.
Who it's for
Founders, CEOs, and marketing leaders who hear their own company described differently by every person who works there. Sales says one thing. Marketing writes another. The website says a third. Nobody is wrong. Nobody is aligned.
5 weeks · From £30,000
Could be on your desk by the 2 June
Know. Say. Offer. Three words that should
be in alignment and almost never are.This sprint forces what you know, what you say, and what you offer into a single coherent line. One senior consultant. Your leadership team in the room. Done.
How we get there
01
Scoping callWho needs to be in the room. What the current messaging looks like. Where the disconnect is sharpest. We review your website, your sales materials, your competitor landscape. This ensures the workshop day is spent building, not diagnosing.
02
Know: surface the truthWhat do you know that your competitors do not? What assumptions are you operating on? Where do leadership and frontline teams disagree about reality? The Know phase maps the internal truth before any external message gets built.
03
Say: build the message architectureOne sentence that captures what you do, who it is for, and why it matters. Then audience variations and objection responses. Every message traced back to the Know phase. Nothing invented. Everything grounded.
04
Offer: align the product to the promiseDoes what you say match what you actually offer? Where the offer exceeds the message, you are underselling. Where the message exceeds the offer, you are overpromising. We close the gaps.
05
Stress-test the frameworkRun the Know-Say-Offer framework through real scenarios. Sceptical buyer. Competitive comparison. Board presentation. Internal all-hands. We iterate until the framework holds for every audience.
06
Present, handoff, and implementation guideCore messaging framework, audience variations, objection guide, alignment audit, and implementation guide. Walked through with your team so the logic is understood, not just the output.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to align the message?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.