Find the disconnect. Rebalance for revenue.
In a nutshell
What it is
A fixed-scope audit that connects every marketing channel and content piece to commercial outcomes, then delivers a reallocation plan with projected impact.
What you get
Channel effectiveness report, content-to-pipeline analysis, reallocation recommendations, quick wins list, and a measurement framework.
Who it's for
Marketing leaders preparing for a budget conversation they cannot quite defend, and CEOs watching spend climb while pipeline stays flat.
3 weeks · From £18,000
Could be on your desk by the 19 May
Something is working. Nobody
can say what.This sprint audits every channel against pipeline, not vanity metrics, and gives you a reallocation plan. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour marketing stack, your sales cycle, and where the disconnect lives. Who sees what data. What gets measured. What gets ignored.
02
Stakeholder interviewsMarketing, sales, and finance each tell a different story about what is working. We capture every version before touching the data. The disagreements are the audit's most valuable input.
03
Channel and content auditEvery channel, every campaign, every content type analysed against commercial outcomes. Lead quality, conversion rates, deal velocity, cost per acquired customer.
04
Reallocation modellingMultiple scenarios with projected impact. If you move 20% of spend from channel X to channel Y, what happens to pipeline? Trade-offs visible.
05
Stress-test against constraintsEvery scenario pressure-tested against budget cycles, agency contracts, and team capability. The plan gets refined until it is executable within your operating reality.
06
Deliver playbook and frameworkThe audit, the reallocation model, the strategy playbook, and the measurement framework. KPIs agreed between marketing, sales, and finance. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to see what is actually working?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.