Find the gap. Own the position.
In a nutshell
What it is
A fixed-scope sprint that maps your competitive landscape, finds the positioning gap the market will grant you, and builds the messaging framework to own it.
What you get
Competitive landscape analysis, positioning strategy, messaging framework, sales enablement toolkit, and an implementation roadmap you can brief your team on Monday.
Who it's for
Founders, CEOs, and marketing leaders whose product is better but whose pitch keeps losing to competitors who explain theirs in one sentence.
4 weeks · From £24,000
Could be on your desk by the 26 May
The best product rarely wins.
The clearest position does.This sprint finds the market position your competitors left open and builds the language to claim it. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour market, your buyers, and where positioning has broken down. Who you compete against. Where deals stall and why.
02
Internal alignment auditHow your own people describe the company. Sales, marketing, leadership, product. The fragmentation map reveals where positioning has drifted.
03
Competitive and buyer researchWe map the competitive landscape and interview your buyers, lost prospects, and sales team. How the market actually categorises you.
04
Position developmentThe intersection of what buyers need, what competitors neglect, and what you can credibly deliver. Positioning statement and proof architecture.
05
Sales validationWe test the positioning with your sales team in simulated buyer conversations. If the messaging does not survive real objections, it is not ready.
06
Handoff and activation planFull walkthrough of every deliverable. Positioning strategy, messaging framework, sales enablement toolkit, and implementation roadmap.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to own a position?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.