Go-to-Market Readiness

“Go-to-market” has become a euphemism for “spend money and hope.”

Marketing budgets get approved before the ICP is validated. Sales teams get hired before the process is documented. Channels get funded before CAC is measured. Then everyone wonders why growth stalls.

A B2B SaaS company hired 12 SDRs before documenting the sales process. Average ramp time hit 9 months and half quit before closing a single deal. A D2C skincare brand spent £200K on influencer campaigns before validating their ICP. They got 2M impressions and a 0.3% conversion rate because the audience was wrong. An enterprise software company launched in three verticals simultaneously before proving one. Their messaging was so generic that prospects in every vertical thought the product was built for someone else.

This tool checks four foundations: Do you know who to sell to? Can you explain what you do? Do you have a validated way to reach them? Can your sales process handle volume? Most companies skip at least one. Some skip all four.

16 questions across four dimensions. Weighted by Moore, Roberge, Dunford, Moesta, Tunguz, and Skok. Three fatal flaw detectors that collapse otherwise decent scores. The maths is not generous.

No AI. No cost. Your answers. Your verdict.

We don't keep your data unless you choose to share it with us.