Market Audit

Building a go-to-market plan for a market you haven't pressure-tested is strategy built on sand.

Look at how many companies expanded into new markets last year only to quietly retreat six months later... that is what happens when you skip the audit.

This is for founders entering new markets, operators evaluating adjacent verticals, and teams about to commit resources to a bet they haven't yet examined.

16 questions across four dimensions: Reality, Demand, Value, Growth. Weighted scoring penalises imbalance and flags the assumptions most likely to cost you. Where you lack data, the tool says so.

You finish with a weighted score, a ranked list of next steps, and clarity on whether this market is real or whether you've been optimising a hypothesis.

No AI. No cost. Your answers, scored against the frameworks that matter.

Take your time with this. The questions alone will reframe what you look at next.

We don't keep your data unless you choose to share it with us.