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Transaction Architecture

If your biggest customers are also your biggest risks.

Find out where revenue is concentrated and what each dependency actually costs. Every client relationship, every revenue stream, every contractual exposure mapped against what happens if the wrong one disappears.

You get a diversification strategy that reduces concentration without diluting focus. New pricing architecture, customer success framework, and a measurement system that flags risk before it becomes a crisis.

One senior consultant. Direct access. No handoff.

Built For

CEOs and founders who know that losing one client would change everything. The revenue looks healthy. The structure underneath it doesn't.

Revenue leaders watching a small number of accounts carry a large share of the number. Growth feels good until you realise it all flows through the same three doors.

CFOs and finance teams preparing for due diligence, funding rounds, or board conversations where concentration risk is the question nobody wants asked. You need an answer that holds up, not a narrative that holds together.

Boards and investors looking at a portfolio company where revenue concentration is the silent risk behind the growth story. You want clarity, not reassurance.

What You Get

Every revenue stream mapped by source, size, and risk. Client concentration ratios. Channel dependency scores. Contractual exposure analysis. You see which relationships are assets and which are liabilities wearing the same suit.

Because most companies know they’re concentrated. They don’t know by how much, or what it would cost to lose the wrong account on the wrong Tuesday.

Specific pathways to reduce concentration. New segments to pursue, existing segments to deepen, pricing models that attract different buyer profiles. Each pathway modelled with expected revenue contribution, time to impact, and resource requirements.

Because diversification without direction is just distraction. You need pathways that reduce concentration and increase total revenue, not trade one dependency for another.

Analysis of how your pricing model affects revenue concentration. Volume discounts that reward dependency. Contract structures that create cliff edges. Packaging that narrows your buyer pool. Each finding comes with a redesign recommendation.

Because pricing that maximises revenue per deal often minimises the number of deals. The architecture of how you charge shapes the architecture of who pays you.

Segmented engagement model based on revenue contribution, growth potential, and risk profile. Defines what level of attention each tier receives and why. Identifies accounts where expansion is more valuable than retention and accounts where retention is the only play.

Because treating your biggest clients as your best clients is how concentration happens in the first place. You need a framework that grows the base, not just protects the peak.

Measurement framework with the metrics that matter: concentration ratios, dependency scores, churn risk indicators, pipeline diversity index. Designed to sit alongside your existing reporting and flag problems before they become crises.

Because concentration creeps back. A dashboard makes the risk visible permanently so you never wake up to a surprise that should have been a trend.

How It Works

01

Scoping Conversation

Your revenue structure, your client portfolio, and where the concentration lives. Who your biggest accounts are. How contracts are structured. What happens if the top three disappear. This conversation makes sure we audit the dependencies that matter, not the ones that are easiest to measure.

02

Map the Concentration

We analyse every revenue stream by source, size, contractual terms, and renewal risk. Not just who pays the most, but who would hurt the most to lose. Client concentration ratios, channel dependency scores, sector exposure, contractual cliff edges. The map reveals where your revenue architecture is load-bearing and where it is fragile.

03

Scenario Modelling

Model the impact of losing your top accounts. Not as an abstraction. As a financial simulation. What happens to cash flow, headcount, and runway if account one churns in Q2? What if accounts one and three leave in the same quarter? The scenario models make concentration risk tangible and create urgency for diversification.

04

Redesign for Resilience

The map and scenarios generate a diversification strategy. Which segments to enter. Which pricing models attract a broader buyer profile. Which customer success investments protect the base whilst growing the middle. Recommendations with expected timelines, not just intentions. The goal is not maximum accounts. It is minimum fragility.

05

Build the Architecture

Prioritised playbook of specific moves. Pricing changes that widen your buyer base. Packaging adjustments that reduce deal-size dependency. Customer success protocols that grow mid-tier accounts into anchors. A measurement dashboard that tracks concentration in real time so the problem stays visible.

Track Concentration Metrics

Diversification is not a project. It is an ongoing discipline. The measurement framework tracks concentration ratios monthly. If new client wins are recreating the same dependency pattern, the system catches it early. We iterate on the architecture until the diversification trajectory holds.

06

Present, Handoff, and Monitoring Dashboard

We walk your team through every finding, every recommendation, and the logic behind each one. Questions answered live. Then full handoff: the concentration map, the scenario models, the diversification strategy, the pricing architecture, and the monitoring dashboard. Everything you need to act. Nothing you need us for.

Pricing

Revenue Diagnosis

£15,000

4 weeks

Start this week, deliverables by 2 April

Start here if you need to see the risk before you fix it.

  • 4 weeks
  • Directional
  • Clear picture of where your revenue is concentrated and what each dependency costs you.
Diagnose concentration risk

Revenue Diagnosis + Redesign

£24,000

6 weeks

Start this week, deliverables by 16 April

Choose this if you need the diagnosis plus what to build instead.

  • 6 weeks
  • Actionable
  • New revenue architecture that reduces concentration and increases resilience.
  • Includes Diversification strategy, pricing architecture, customer success framework, transition plan
Redesign revenue architecture

Revenue Transformation

£38,000+

8 weeks

Start this week, deliverables by 30 April

This one’s for building revenue resilience that lasts.

  • 8 weeks
  • Bankable
  • New revenue architecture live with measured improvement in concentration metrics.
  • Includes Implementation support, change management, measurement dashboard, 90-day review
Transform revenue architecture

Right Problem. Wrong Shape?

Your concentration risk isn't standard. Neither is the engagement. A 30-minute conversation tells us which dependencies to investigate, which revenue streams to stress-test, and where the real fragility sits before anyone else sees it.

Same price. Same timeline. Every hour pointed at the concentration risks your board actually worries about.

Scope it together

No obligation. No pitch. Just specifics.

Athena